YBD is now Idea Engine

Welcome to Idea Engine! Please bare with us while we bring our new site up to speed, for now, our old site is still online. We’ve been called Your Business Digital since inception in 2013. What we do has been refined over this time, meaning that the old business name is too broad and doesn’t […]

Getting Vocal For SEO: Adapting Voice Search into your Keyword Strategy

SEO is a challenge for any modern business, but if you know how to stay updated with the latest Google ranking changes and evolutions for user behaviour, you should notice that you begin to see your rankings start to gradually improve. That means that you’ll end up with more potential customers, more relevant traffic, and […]

5 Reasons You Need to Start Online Marketing

Web-based advertising, content marketing, internet campaigns, online marketing – whatever you’d prefer to call it, all modern marketers should understand the advantages that come with using online efforts to improve their interactions with customers, and increase their chances of bigger, better sales. Whether you’ve already launched your online campaign, or you’re thinking about outsourcing the […]

What the Latest Google AdSense Updates Mean to Online Marketing

It seems as though Google is focusing on giving customer-centric marketing a huge stamp of approval this year, with its latest AdSense updates. The search-engine giant recently started to build new ad formats that don’t look anything like ads, to help companies interact with customers who dislike the traditional approach to marketing. Not too long […]

What You Need to Know about Local Inventory Ads

Do you have a brick-and-mortar store in Australia that you need to drive traffic towards? Now’s the perfect time to start creating local footfall, before the holiday season begins. Since 76% of customers who conduct a local search visit a store within a day, and 25% of those searches result in a purchase, it’s hard […]

Why You Shouldn’t Ignore the Power of Local SEO

Over the years, the way small businesses run and attract their target customers has changed drastically. Thanks to various updates to the search engines, and improving mobile technology, it’s now much easier for consumers to find the products, services, and brands they’re searching for nearby. Today, local SEO is more important than ever before. As […]

What you Need to Know about LSI Keywords for SEO

LSI keywords are one of the most interesting, and exciting tools for search engine optimisation purposes. If you’re trying to get ahead of the competition on the search engines, or you want to increase your chances that your customers will see you when they search online, then LSI keywords could be the solution. To put […]

Semantic Search and Long-Tail Keywords

Imagine if someone asked you to buy something for them online. The chances are that they’re going to have to give you a pretty in-depth description, particularly if they don’t have a link to send you on Facebook or text. You’d need to know everything about the item to ensure you were giving that person […]

Engaging a website consultant

Engaging A Website Consultant Quick Tips for small business owners In today’s fast paced business environment, your customers and clients expect you to have at the very least a basic website where they can find your business information and contact details. For these types of websites, there are template tools online that can allow you […]

Website forms to display warnings unless HTTPS Secured in Chrome by Oct 2017

How secure is your website? If the answer is that you’re not sure, then you might need to start making some changes to the way you manage your online presence. After all, today’s customers are constantly looking for peace of mind when it comes to shopping online. If you can’t offer your clientele the sense […]