Getting Vocal For SEO: Adapting Voice Search into your Keyword Strategy
SEO is a challenge for any modern business, but if you know how to stay updated with the latest Google ranking changes and evolutions for user behaviour, you should notice that you begin to see your rankings start to gradually improve. That means that you’ll end up with more potential customers, more relevant traffic, and […]
5 Reasons You Need to Start Online Marketing
Web-based advertising, content marketing, internet campaigns, online marketing – whatever you’d prefer to call it, all modern marketers should understand the advantages that come with using online efforts to improve their interactions with customers, and increase their chances of bigger, better sales. Whether you’ve already launched your online campaign, or you’re thinking about outsourcing the […]
What the Latest Google AdSense Updates Mean to Online Marketing
It seems as though Google is focusing on giving customer-centric marketing a huge stamp of approval this year, with its latest AdSense updates. The search-engine giant recently started to build new ad formats that don’t look anything like ads, to help companies interact with customers who dislike the traditional approach to marketing. Not too long […]
What You Need to Know about Local Inventory Ads
Do you have a brick-and-mortar store in Australia that you need to drive traffic towards? Now’s the perfect time to start creating local footfall, before the holiday season begins. Since 76% of customers who conduct a local search visit a store within a day, and 25% of those searches result in a purchase, it’s hard […]
Why You Shouldn’t Ignore the Power of Local SEO
Over the years, the way small businesses run and attract their target customers has changed drastically. Thanks to various updates to the search engines, and improving mobile technology, it’s now much easier for consumers to find the products, services, and brands they’re searching for nearby. Today, local SEO is more important than ever before. As […]
Semantic Search and Long-Tail Keywords
Imagine if someone asked you to buy something for them online. The chances are that they’re going to have to give you a pretty in-depth description, particularly if they don’t have a link to send you on Facebook or text. You’d need to know everything about the item to ensure you were giving that person […]
Website forms to display warnings unless HTTPS Secured in Chrome by Oct 2017
How secure is your website? If the answer is that you’re not sure, then you might need to start making some changes to the way you manage your online presence. After all, today’s customers are constantly looking for peace of mind when it comes to shopping online. If you can’t offer your clientele the sense […]
A Quick Introduction: What Should SEO Mean to You?
If you’ve been in business for more than five minutes, the chances are that you’ve heard of Search Engine Optimisation. As buzz-worthy terms go, SEO has remained in the limelight for several years, thanks to its importance in improving brand-reach for companies. Today, there are more websites in the United States than people. The population […]
How’s Your Reputation? Why Online Rep Matters
The reputation of your business is something that you shouldn’t take lightly. Understanding exactly what your customers are saying about you online, what your competitors are spreading behind your back, and what comes up when people search for your business – is crucial to your success. Owning and improving your company’s online reputation can be […]
What’s the Difference Between a 301 and 302 Redirect
For people without much of a technical background, the terms “301” and “302” redirect probably sound like gibberish. However, the truth is that they could be more important to your SEO efforts than you might think. Here, we’re going to discuss what the difference is between a 301 and 302 redirect, how each of them […]
